Star Audition | Brand Launch

 

Star Audition is the world’s first act-it-out party game enhanced by smart speaker technology, created by Nolan Bushnell (Creator of Atari) and Virsix Games. It reimagines how people play together by mixing analog play (cards) with cutting-edge emerging technologies (voice recognition) — igniting imagination, wonder, and undiscovered joy to power the next generation of game-play. So naturally, when we were approached to be involved in a proof of concept for this venture, we jumped at the opportunity.

I was personally involved in the overall creative and direction, concept development, client liaison, and production of this project. What began as a small art exploration into x10 card designs, resulted in a completed game, overall branding and an educational launch video.

Credits

Creative Direction + Production: Ashritha Govind
Design: Jiwon Im, Tania Rosari, Sarah Wong
Animation: Denis Bondartsov, Mihal Turchin, Guilherme Gomes, Maxim Tleubaev, Plumcat Studios

Video (DOP): Michael Pirone
Photography: Harry Byrne
Stylist: Samantha Gan
Editing: Josh Lee, Ara Kocharyan

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Temple & Webster | Brand Campaign