You the man, man.
Whether it’s a date with the girl of your dreams or a night out with the boys, looking and feeling your best begins the moment you start getting ready. Put on your favourite tune, set the mood for the night ahead, and with a pep in your step you dance, hip thrust and finger point your way through the process of getting ready. You are your biggest hype-man.
Taking a lead from this feeling, our concept for Manscaped leans on an alter ego that embodies the highest level of confidence. The voice inside your head who convinces you to take the extra step to be your best. The only catch is, you’re the only one who can see him.
In 2022, Manscaped and our team embarked on a journey to create a hilarious and engaging Aussie concept for their brand campaign with Max Gawn.
Balancing the established American manscaped persona with Aussie colloquialisms, we crafted a script that resonated with local audiences.
Overcoming production challenges, including Max's towering height of 208 meters, we delivered a visually captivating campaign that garnered widespread success. The campaign went on to secure our team with a 2023 Silver Telly Award in the Influencer Category, and resulted in the clients coming back to the team for a second project the following year.
My involvement spanned from creative ideation, client management to final delivery, solidifying the collaboration's success.
Credits
Production Company: Story Machine
Director: Benjamin Matthews
Executive Producer (Agency): Ezra Auperle, Katrina Olsen
Creative Director: Turei Cooze
Creative Producer: Ashritha Govind
DOP: Oliver McGeary
Assistant Camera: Harrison Byrne
Production Designer: Samantha Gan
Set Builder: Bryce Mcgregor
Gaffer: Francis Healy-Wood
Best Boy: Joshua Lee
Grip: Albert Garcia (Savage film services)
Sound: Thomas Day
HMUA: Farnoosh Zehtab
Wardrobe: Romaine McSweeny
Editor:Turei Cooze
Colourist: Daniel Stonehouse