“Koala does creative that appeals to consumers, not award show judges, and I think that’s why our video creative is continually considered the benchmark by Facebook and Youtube – our click through rates, our view through rates and our conversion rates are always top notch”

— Michael Beveridge (Content Director at Koala)

In my fifth collaboration with Koala Mattress, we decided to deal with perennially uncomfortable subjects like sub-par bedroom performance, unexpected pregnancy, and coming out to your parents – playing around with the idea that with Koala, nothing is uncomfortable.

In the continually crowded D2C bedroom market – the campaign managed to achieve View Rates of over 41% – head and shoulders ahead of the platform standard through the comedic direction, uniquely shot visuals and mixed media integration. The campaign even went on to win a Muse Creative Award (Platinum) in 2020. We like to call it long-form, like you’ve never seen before.