In my second collaboration with Digital Ocean, we created an explainer animation for the launch of their App Platform feature — allowing developers to build, deploy and scale their apps quickly using a fully managed solution. Moving away from the previous 3D style which we developed, the team wanted to lean on a more character based, 2D approach for this project.

The style went on to influence the overall company brand direction and moved on to be used in 2 further collaborations with the company (to date), and won two different Adobe Awards on Behance.

This project was the collaboration of multiple individuals resulting in one of my most story-driven pieces explainer videos to date. My involvement included creative and art direction, production, client management, and post production supervision. We wanted to create an underwater world, using the digital ocean branding, and crafting a visual narrative showing exploration and adventure. Below are a few examples showing the style evolution.